According to the Eurobarometer survey, Europeans are getting much more comfortable shopping online, but not necessarily shopping beyond borders.
Roughly half of all Europeans with a computer have shopped online, but only 6% have shopped outside of their home markets.
Despite sharing a common currency, much work remains to be done. Not surprisingly, much of this work centers around improving customer confidence.
Says the article, “The survey, carried out by the European Commission, showed that 71 percent of Europeans think it is harder to resolve complaints when buying from another EU country. Almost as many, 68 percent, fear there is more risk of falling victim to a fraud or scam when buying from abroad.”