Nike has launched a new Web site design and, with it, a splash global gateway…
I don’t have time tonight to dig more deeply (I’m packing for an extended trip). When I return, I will spend some time on the site. Nike has for several years scored poorly in our annual Web Globalization Report Card. This change alone is a big improvement. By greeting users in their native language, you ensure that they first know that there is content available in their language and, second, you stand a pretty good chance of getting them where they need to go.
It may seem pretty obvious but, trust me, selling a global gateway to upper management is not always the easiest thing to do.
Kudos to Nike for making global navigation a priority.
PS: For more information on global navigation, check out our Art of the Global Gateway.
UPDATE: We’re featuring an in-depth analysis of Nike’s new global navigation in the November issue of Global by Design