The Localization of iPhone
So I gave in to my inner geek and purchased an iPhone. One of the things I first noticed (and love) about the Web browser is the .com button on …
John Yunker
The Next Generation of Google Asia
PC World writes that Google is testing new home page designs for Taiwan and Hong. This comes on the heals of Google’s new Korean home page. The company is focusing …
Of Molecular, Ion Global, and the Mainstreaming of Web Globalization
I’ve been gone for two weeks so I nearly missed the announcement that Web consulting firm Molecular had acquired Ion Global. I was happy to see this as I really …
5 Tips for Expanding into Japan
The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as it will be locked down on July 31st. Here’s an …
eBay Going Global: International Revenues Rule
First of all, I must admit that I’m a year off on predicting when eBay’s international revenues would surpass domestic revenues. I had predicted 2006. I underestimated how quickly eBay’s …
If The World Were 100 People…
If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than two-thirds of them would live in Asia and Africa. Next …
Campbell Soup in Russia: Is it “Navaristy” Enough
Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both Russia and China. The company makes most of its money …
Web Localization for Russia
In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on Russia. So I’m pleased to announce our Russia Localization Report. …
Of Kosovo and .ks
Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia does not want to let go of Kosovo and has …
Live Earth.org: From English to Zulu
I visited the Live Earth Web site today and was pleased to see that the site supports eight languages, including Chinese, Turkish, and Zulu. It appears that the languages were …
The End of “Cookie Cutter” Globalization
The Wall Street Journal featured an article (subscription required) a few weeks back on Disney’s new and improved approach to going global. The days of slapping subtitles on US films …
Globalize! Globalize! Faster! Faster!
More and more US companies and Web sites are accelerating their pace of global expansion.Consider the following: According to this Reuters article, Starbucks plans to increase the number of international …
The Best Global Web Sites (and why)
What separates good global Web sites from great global Web sites? Is it just the number of languages a Web site supports? Certainly languages are essential. Although every Web site …
A Whole New Way of Looking at the World (Wide Web)
When you work in this industry for awhile, you get pretty familiar with country codes such as .de for Germany or .cn for China. But there are simply too many …