Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a rapid pace. Shown here is the Japan home page: Francesco…
I’m pleased to be joining Laurel Delaney and the team at WEGG on June 1st for an hour focused on web globalization best practices and insights for small businesses. Here’s the plan… You can’t build a leading global brand without…
Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon was (and is) perfect. But the location was not sustainable;…
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi (Mi) Adobe emerged as number one for a second year…