Going beyond stock photos to succeed locally
My latest post for client Pitney Bowes includes tips for creating “world ready” visuals. An excerpt: Don’t Send the Wrong …
Month: January 2014
How to succeed at exporting: A Q&A with Laurel Delaney
Laurel Delaney has been helping companies expand globally for many years and now she shares what she’s learned in the …
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Make your product “translation worthy” and the world will follow
From my guest post for Gigaom: When a software company asks me if I think its new product will succeed …
Read moreMake your product “translation worthy” and the world will follow
Tiffany’s global aspirations (and room for improvement)
When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually …
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How to improve your global ecommerce website
My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your …