My latest post for client Pitney Bowes includes tips for creating “world ready” visuals. An excerpt: Don’t Send the Wrong (Hand) Signal Gestures are culturally specific and, while some gestures have gone global, there are variations on these gestures and…
Laurel Delaney has been helping companies expand globally for many years and now she shares what she’s learned in the excellent new book Exporting: The Definitive Guide to Selling Abroad Profitably. I consider this book a “must read” for marketing and…
From my guest post for Gigaom: When a software company asks me if I think its new product will succeed globally, I typically respond by asking: Is your product translation worthy? In other words, are people eager to voluntary translate…
When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed by how well the store packaged itself — down to…
My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the term “last name” on input forms, but many countries use…