US Hispanic Spending Nears $700bn
According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According …
According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According …
Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt: The name …
Ford and AOL have gotten together to launch the “first-ever Spanish language entrepreneur hub for Latinos.” It is called Mi Negocio (“my business”) and is located at www.ford.com/go/minegocio Here are …
(PRESS RELEASE) Lionbridge (Nasdaq: LIOX), today announced that Siemens Medical Solutions, one of the largest suppliers of healthcare equipment, has signed a master agreement that names Lionbridge as an external …
According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep …
From The Wall Street Journal today: The European Union has passed a law requiring all EU-based companies to publish quarterly reports — a measure that is meant to force firms …
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a …
Since 2000, the Economist Intelligence Unit has published an annual “e-readiness” ranking of the world’s 60 largest economies. A country’s “e-readiness” is based on a number of factors, such as …
I read today that the translation firm RWS Group has changed its name to ENLASO Corporation. Now I understand that the letters RWS hardly roll off the tongue, but is …
Bowne Global Solutions cites the results of a study it commisioned through Capgemini that finds translation demand booming in the life sciences industry. The ever-expanding European Union is driving this …
Cool News of the Day excerpts a recent Forbes article on Frito-Lay’s struggle to sell potato chips in China. It’s worth a quick read. Here’s an excerpt: First off, “China …