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Tiffany

Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)

July 13, 2020July 13, 2020 by John Yunker

Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.

Categories Global By Design, Global gateway fail, Global Marketing, Global navigation, Languages, Retail globalization, Translation, Web Globalization, Web Globalization Report Card

Tiffany: The best luxury website of 2016

October 24, 2016 by John Yunker

This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …

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Categories Global gateway fail, Global Marketing, Global navigation, Languages, Retail globalization, Usability, Web Globalization, Web Globalization Report Card

Tiffany’s global aspirations (and room for improvement)

January 6, 2014 by John Yunker

When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed …

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Categories Business globalization, Global navigation, Web Globalization

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