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Spanish

GEICO’s Spanish-language website: 15 minutes could make it better

October 21, 2023 by John Yunker

As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if …

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Categories Global Customer Experience (GCX), Global gateway fail, Global navigation, Translation, US Hispanic Market, Web Globalization, Web Globalization Report Card

Duolingo’s year-end language insights

January 2, 2023 by John Yunker

I’ve long appreciated how Duolingo removes so much friction from trying on a new language — and demystifying languages in general. Duolingo now claims an impressive 500 million language learners …

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Categories Languages

Square localizes for an audience closer to home

October 23, 2022 by John Yunker

Square has been slowly but steadily increasing its global reach, with support for 7 countries and four languages, including Japanese, French and even Catalan (in Spain). But on September 13th, …

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Categories US Hispanic Market, Web Globalization, Web Globalization Report Card

ESPN and accents (or lack thereof)

October 26, 2021 by John Yunker

With the World Series approaching I wanted to share an odd localization oversight on ESPN. The following two screen shots are from earlier this year. See if you can spot …

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Categories US Hispanic Market, Web Globalization

El regreso de la Casa Blanca

January 21, 2021 by John Yunker

A seemingly simple thing, an Español link in the header of WhiteHouse.gov. As seen above, the link toggles between English and Spanish. The past four years has seen an English-only …

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Categories Languages, Translation, US Hispanic Market, Web Globalization, WordPress

Amazon embraces the globe icon as it launches Spanish support for US shoppers

March 10, 2017 by John Yunker

I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for …

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Categories Amazon, Global navigation, Retail globalization, US Hispanic Market, Web Globalization, Web Globalization Report Card

Bienvenido: Using language negotiation to support bilingual US websites

April 10, 2013 by John Yunker
Bienvenido: Ford home page overlay

During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …

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Categories Global navigation, Languages, Translation, US Hispanic Market, Web Globalization, Web Globalization Report Card

Some companies have given up on Spanish for the US

November 28, 2011 by John Yunker

I’ve been revisiting a number of the websites that at one point were localized specifically for Spanish speakers in the US. And now I’m finding dead links. Home Depot had …

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Categories Translation, US Hispanic Market, Web Globalization, Web Globalization Report Card

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