Amazon embraces the globe icon as it launches Spanish support for US shoppers

I first noticed this while creating the 2017 Web Globalization Report Card — not on the US website but the German site. But today Amazon rolled out support for Spanish for the US. According to CNET: A spokeswoman for the Seattle-based …

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Bienvenido: Using language negotiation to support bilingual US websites

Bienvenido: Ford home page overlay

During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites impossible to ignore. Shown above is the overlay used on …

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