Peak flag: The decline of flags on websites has begun
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away …
GE
Is your global gateway stuck in the basement?
When you welcome visitors into your home, you probably don’t usher them directly to the basement. Yet when it comes to websites, this is exactly how many companies treat visitors from around the …
Navigating the multilingual web: The Art of the Global Gateway
In 1999, I first used the term “global gateway.” At the time, I was referring to a company’s “select language” pull-down menu. Needless to say, the term stuck. But it has …