I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …
When you welcome visitors into your home, you probably don’t usher them directly to the basement. Yet when it comes to websites, this is exactly how many companies treat visitors from around the world. That is, they expect visitors to scroll down to …
In 1999, I first used the term “global gateway.” At the time, I was referring to a company’s “select language” pull-down menu. Needless to say, the term stuck. But it has also evolved. Today, a global gateway is so much more …