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branding

From AZMKIMI to MZOO: Chinese brands take over Amazon.com

March 7, 2020 by John Yunker

Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… …

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Categories Alibaba, Amazon, Brand TLDs, China, Domain names, Global By Design, Global Marketing, Languages, Retail globalization, Web Globalization, Web Globalization Report Card

Is .com worth changing your name?

November 12, 2015August 11, 2015 by John Yunker
taking .com global IDNs

Venture capitalist Paul Graham believes so. He notes: 100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only …

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Categories Business globalization, Country Codes, Domain names, Global Marketing, IDN (Intl. Domain Name)

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