The rise of “international” English — otherwise known as American English
I was on the Boingo Web site recently and I encountered a language picker with “English Intl.” listed as an option, as shown here: This was not the first Web …
Web Globalization
The dawn of a new era
I was walking to the bus this evening in Redmond and I was waiting at a traffic light. A young man on a bicycle pulled up next to me. He …
Global user experience is much more than a Web site
I bought a LaCie hard drive recently, and I noticed an interesting gap between the global usability of the LaCie Web site and the installation software that shipped with the …
The long goodbye
Lately I’ve been trying to reduce some of the noise in my inbox by unsubscribing from a number of email newsletter lists. It hasn’t been easy. For example, I unsubscribed …
United Airlines doesn’t speak Arabic
I wanted to highlight a great catch made by commenter Ben to my earlier post on United’s in-flight navigation system, shown here: If you look closely at the lower right …
March of the Magellanic Penguins
This has nothing to do with Web globalization, but it is something that I hope you’ll enjoy. It is a short story called The Tourist Trail. As you may remember, …
Web Globalization Certificate Program at St. Louis University
Professor Nitish Singh, author of The Culturally Customized Web Site, has just launched a certificate program in Web globalization management through St. Louis University. You can learn more at www.globalizationexecutive.com.
The global gateway at 35,000 feet
I flew to Japan recently and discovered that a new entertainment system had been installed on my flight. But what made the system worth mentioning here was what I saw …
The ROI of online press releases
The Society for New Communications Research has released a new study on the value of posting online press releases for all the world to see. In the old days of …
Geolocation in the Wall Street Journal
I was quoted briefly in an article in the Journal on the benefits of geolocation. Geolocation can be used to do many things, but I find it particularly useful in …
Google Translate adds languages; Microsoft adds translation widget
Google Translate recently added 11 languages to its impressive portfolio of supported languages. To give you an idea of just how aggressive Google has been in this area, here is …
The world according to Google
Inspired by our Country Codes of the World map, I developed a smaller version that includes the ccTLDs currently in use by Google for its local search engines. As you …
The “age gateway” comes of age
For years I’ve been preaching the importance of the “global gateway” — the elements that Web sites use to seamlessly direct Web users to their localized Web sites and content, …