Idiom Summit Highlights: Momentum and More Acronyms
Here are some thoughts from the past two days of the Idiom User Summit, in no particular order: – There was a lot of buzz around machine translation (MT). Both …
Translation
Web Globalization and the Marketing Executive: A New Report
Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans. We asked what executives are spending on Web globalization, what languages their Web sites …
Translation Memory Sharing Gains Momentum
The members of the Translation Automation User Society met recently and agreed to develop a business plan for hosting and sharing translation memories (TMs). TMs have historically been something that …
Lionbridge Says 150 Companies Now On Freeway (updated)
Lionbridge issued a press release today that says the company’s new translation management platform, Freeway/Logoport, was the fastest-growing translation management tool in 2006. Freeway is the Web-based front-end of the …
Statistical Machine Translation Gets Real: A Profile of Language Weaver
Statistical machine translation is an innovative way of automatically translating text from one language into another. It’s being used by Google, it’s being used in Iraq, and it’s being commercialized …
Translation Agency Spam
Okay, so spammers has moved beyond pushing Viagra and inkjet cartridges to pushing translation services? I’ve received about a dozen such emails over the past six weeks, mostly from China. …
Just Don’t Do It: The Art of Slogan Translation
Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the slogan as is. Brand Channel has a good article on …
You Don’t Know Jack: The Case for Controlled Vocabulary
The Rockley Bulletin features a great article on the importance of using controlled vocabularies, particularly for documentation. The article cites a customer support call in which the word “jack” is …
Just How Literal Do You Want That Translation?
Guest Article: By Dr. Mark Ritter McElroy Translation Company From time to time translation agencies receive requests for a “literal”translation. This seemingly inoffensive adjective is much like the term “obscene.” …
World Wide School District
When I first saw this Web site I couldn’t believe it — a school district Web site that supports 25 languages — that’s right, 25 — including Russian, Somalian, Chinese, …
SDL On Track to be a $200 Million Company in 2007
SDL announced interim financials today, showing 34% growth over 2005 and bringing the company in at roughly US$170 million this year. At this rate, the company stands to break the …
The Good, The Bad and The Ugly
By guest author: Marc Garnaut Spark Media Lab I’ve been sharing my morning coffee for the past year or two with the “yee-ha”s of corporate wagons circling and the “forward-ho”cries …
Dell Loses Trademark Suit in China
According to The Beijing News, via Rich Kuslan’s blog, Dell lost a suit against a research institute over the fact that its name sounds too much like Dell’s transliterated name. …
Scaling a Great Wall: Top 5 Tips for Learning Chinese
By guest author: Saul Gitlin, EVP-Strategic Services Kang & Lee Advertising – A Young & Rubicam Brands/WPP Group Company As a non-Asian student in the 1980’s who graduated with a …
Marketing to Chuppies
UPS recently hired a Chinese market research firm to survey 1,200 “Chuppies” Chinese, urban, middle-class consumers. What they found is good news for American companies looking to expand into this …