Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website or software platform. You want a design that can be…
For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this post by saying that automotive websites have historically been strong…
For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen Out of those 15 websites, BMW and Chevrolet emerged in a numerical…
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their…
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those…
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web sites. In general, automotive sites are behind the curve in…