Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia

It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new audience of drivers was being welcomed by the world’s automakers. …

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BMW: The best global automotive website of 2018

For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen Volvo Cars This year, BMW unseated Nissan, reclaiming the top …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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Nissan: The best global automotive website of 2017

For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive websites have been strong on languages but weak on global …

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The top 25 global websites from the 2017 Web Globalization Report Card

I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …

Read more

The best global automotive website of 2016: BMW

For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this post by saying that automotive websites have historically been strong …

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BMW & Chevrolet: The Best Global Automotive Websites

For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen Out of those 15 websites, BMW and Chevrolet emerged in a numerical …

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Chevrolet wants a consistent global brand — hopefully a consistent website will follow

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their …

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BMW: The best global automotive website of 2013

We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those …

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