Internet Users by Country, According to Nielsen
Nielsen/Netratings released its latest count of Internet users by country. Keep in mind that some of the most booming markets are left off this chart, such as China, India and …
Business globalization
SDL Helps Philips Go Global Gracefully
SDL announced that it helped Philips simultaneously launch new product marketing communications materials (Web site, collateral, etc) in 29 languages using SDL software and services. I’ve only just skimmed the …
eBay And Amazon Have The World To Thank for Their Success
eBay and Amazon both reported solid Q3 numbers. But if you dig a bit you’ll find that the growth engine behind both of these companies is non-US sales. eBay eBay …
Briggs & Stratton Accelerates Translation
Just as “time to market” has accelerated across all industries, so too has “translation to market.” After all, you can’t promote a new product globally if the marketing collateral and …
Asian American Market 101
Kang & Lee, a multicultural marketing agency, offers a number of informational resources on its Web site, including an Asian Americans 101 primer. Here are some interesting stats: Between 1990 …
Nokia Going Global With Ad Campaign
According to The Wall Street Journal, Nokia is launching its first fully global ad campaign. The slogan “1,001 reasons to have a Nokia imaging phone” will find its way into …
The Rise of the Multilingual MBA
The MBA has for years been a largely American phenomenon, but this is changing. The Wall Street Journal/Harris Interactive ranking of corporate recruiters’ favorite MBA programs has this year added …
China: 1.3 Billion People; 2 Million Credit Cards
This Reuters article illustrates some of the greatest obstacles to expanding into new markets: payment and fulfillment. Localizing a Web site can seem downright trivial when compared to navigating complex …
A Cautionary Tale About the US Spanish Market
The Wall Street Journal features an excellent article on one man’s attempt to capitalize on the booming Hispanic market in the US. He purchased Spanish broadcast rights to the Boston …
iTunes Going Global
The iTunes Music Store is slowly but surely extending its global grasp. iTunes is the software companion to the iPod, allowing users to buy songs and books a la carte …
Outsourcing: Looking Beyond India
This InfoWorld article cites a recent Gartner report that predicts that India will lose market share “from its current 80 percent to about 55 percent by 2007.” Who’s going to …
Global Gateway Notes
As you know, I’m an active proponent of the “global gateway.” The global gateway refers to the many visual and technical elements that collectively direct Web users to their country- …
Microsoft’s Global Blunders
CNET News features an entertaining article on some of the creative ways that Microsoft has offended people around the world through cultural and linguistic blunders. These anecdotes come from a …
Amazon: If You Can’t Beat ‘Em, Buy ‘Em
According to Bloomberg, Amazon is about to acquire China’s largest online bookseller, Joyo. Amazon is paying $75 million for the company. This is not the first time Amazon has bought …
PayPal Speaks French
The Wall Street Journal (subscription required) covers the recent launch of PayPal’s French Web site. Two things I found interesting: 1. PayPal is wisely following in eBay’s footsteps. As eBay …