Web Globalization and The Bottom Line
What’s the ROI of Web globalization you ask? Let’s take a look at two recent earnings announcements from Google and eBay, two major bellweathers of the virtual global economy. Let’s …
John Yunker
The Web Globalization Report Card 2007
Is just about ready for publication. You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are …
Web Globalization and the Marketing Executive: A New Report
Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans. We asked what executives are spending on Web globalization, what languages their Web sites …
The Problem with Pull-Down Menus
There are many problems with using pull-down menus on a Web site, but the one that jumps out at me occurs in those “Select Country” pull down menus. Today I …
Global by Design: Web Localization for Brazil
The March/April issue of Global by Design is now out and features key tips on Web localization for Brazil. Brazil is the target of a growing number of multinationals; this …
Translation Memory Sharing Gains Momentum
The members of the Translation Automation User Society met recently and agreed to develop a business plan for hosting and sharing translation memories (TMs). TMs have historically been something that …
MotionPoint Benefits from Rush to Develop Localized Web Sites for US Hispanics
MotionPoint announced today that it was now hosting a Spanish-language pandemic flu Web site for the US Dept. of Health & Human Services. The site is located at http://espanol.pandemicflu.gov. I …
The Dangers of Not Going Global
From an old Wall Street Journal article I just came across about the success of Tommy Hilfiger abroad: “You become vulnerable if you are just going to operate in the …
Montenegro: A New Country Brings New Localization Challenges
Last year, Montenegro split up with Serbia, becoming an independent country, as well as the 192nd member of the United Nations. This has created a bit of a headache for …
The World’s Number One Starbucks Fan: The Movie
About a year ago I interviewed a man named Winter, who had set out to drink a coffee in every Starbucks on the planet. It was an ambitious goal given …
Does Comedy Travel?
In advertisign and in entertainment, it is very difficult to create humor that travels. Slapstick comedy generally does better than cerebral comedy, but you’re likely to have better luck taking …
Web Globalization Paying Off for Expedia
Expedia just reported quarterly numbers and the contrast between domestic growth and international growth is strartling: 1% US growth vs. 25% international growth for Q4. Granted, international travel is booming …
Global by Design: Banned in China
A reader in Shanghia informed me that he was unable to visit globalbydesign.com. A second reader has found this to be the case as well. So it’s looking very much …
Lionbridge Says 150 Companies Now On Freeway (updated)
Lionbridge issued a press release today that says the company’s new translation management platform, Freeway/Logoport, was the fastest-growing translation management tool in 2006. Freeway is the Web-based front-end of the …
A New Way to Measure Return on Translation
The February issue of Global by Design is now out and the title story looks at all the ways companies measure the return on investment of their translations, or “ROT.” …