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Month: July 2023

Mailchimp’s curious global gateway misstep

July 30, 2023July 30, 2023 by John Yunker

A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the …

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Categories Global gateway fail, Global navigation, Usability

How to create a successful global gateway

July 11, 2023 by John Yunker

If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …

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Categories Flags, Global By Design, Global Customer Experience (GCX), Global gateway fail, Global Marketing, Global navigation, Retail globalization, Web Globalization, Web Globalization Report Card

Why use geolocation?

July 7, 2023 by John Yunker

Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.

Categories Global navigation, Retail globalization, Web Globalization, Web Globalization Report Card

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