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Month: October 2017

Amazon’s uneven (and not unusual) language strategy

October 19, 2017October 19, 2017 by John Yunker

Amazon Crossing is the Amazon publishing imprint dedicated to translating non-English books into English. In just a few years it has grown to be a leading translator of literary novels. …

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Categories Amazon, Business globalization, India, Languages

China sees the future in Africa (and it’s not alone)

October 12, 2017 by John Yunker

Earlier this year, The Los Angeles Times ran a fascinating series on China and Africa and I only just got around to reading it. I recommend at least reading Part …

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Categories Facebook, Global Marketing, Google, Languages, Microsoft, Uncategorized, Web Globalization

Free webinar for class adoptions of Think Outside the Country

October 10, 2017October 9, 2017 by John Yunker

I’ve already conducted a few webinars in the US and abroad and realize that I’ve never formally announced this. If your class has adopted Think Outside the Country, I’d be …

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Categories Country Codes, Global Marketing, Global navigation, Retail globalization, Transcreation, Translation, Vendors, Web Globalization, Web Globalization Report Card

The Language of Global Success (and the rise of the English-only multinational)

October 3, 2017 by John Yunker

The dream is profound  — a global company united by one language. Employees communicating freely with one another across border and culture, improving productivity and sharing of ideas. The reality, …

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Categories Books, Brazil, Business globalization, Culture, Japan, Languages, Retail globalization, Translation, United States

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