WhatsApp: Another “translation worthy” success story

I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. In December 2012, WhatsApp supported 15 languages. I also noted …

Read moreWhatsApp: Another “translation worthy” success story

Five reasons you should take your ecommerce global – and five reasons you shouldn’t

My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The most common mistake companies make when going global is expecting …

Read moreFive reasons you should take your ecommerce global – and five reasons you shouldn’t

A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon

Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web globalization feels at times like slow-moving revolution. Every year, companies …

Read moreA look back at the language growth of eBay, Coke, Apple, AmEx and Amazon

The top 25 global websites from the 2014 Web Globalization Report Card

UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages supported. I studied the localized websites. I interviewed the executives …

Read moreThe top 25 global websites from the 2014 Web Globalization Report Card