Lionbridge has its Chief Marketing Officer, Kevin Bolen, and now rival SDL has a CMO too, in the name of Chris Boorman. According to the press release, “Boorman comes to SDL International following 10 years as Vice President of Marketing…
According to The Beijing News, via Rich Kuslan’s blog, Dell lost a suit against a research institute over the fact that its name sounds too much like Dell’s transliterated name. Transliterated? If this term is new to you, it is…
So said Disney president Bob Iger in his earnings call last month. Here’s the text… “In fiscal 2007, we will launch a wholly redesigned Disney.com that will capitalize on the unique strength of the Disney brand and content. This is…
By guest author: Saul Gitlin, EVP-Strategic Services Kang & Lee Advertising – A Young & Rubicam Brands/WPP Group Company As a non-Asian student in the 1980’s who graduated with a B.A. in Chinese language and history from Cornell, and an…
Perhaps I’m a curmudgeon, but I don’t want to give up my old Yahoo! Web site for the “new and improved” Yahoo! that is coming — whether I like it or not — on September 1st. Every day they remind…
Quechua is the language of the Incan Empire and is spoken by roughly 10 million people throughout South America, the majority of whom live in Peru and Bolivia. Recent developments suggest that this “minority” language is not going gently into…
Welocalize announced today that it had made the Inc 500 list for a second year in a row. The company moved up from 407 last year to 327 this year, with three-year sales growth of 409%. The company announced last…
Bettina Speckman has created a rectangular map of the world’s poputation, in which the size of the rectangle is relative to the size of a given country’s population. It really puts into perspective how big China and India are relative…
UPS recently hired a Chinese market research firm to survey 1,200 “Chuppies” Chinese, urban, middle-class consumers. What they found is good news for American companies looking to expand into this market. Particularly good news is that this group of Chinese…
Google Desktop began as a simple application that would let you search your computer’s hard drive as quickly as it searches the Internet. And, best of all, it was free. It still is free, but now it supports lots of…
Lionbridge announced today that it “is localizing the web site for The Well Project Inc., a not-for-profit corporation with a mission to change the course of the HIV/AIDS pandemic through a unique focus on women.” The WelL Project launched its…
Global By Design is the name of a newsletter launched by Byte Level Research on January 2005. In a very short time it has become the world’s most widely read Web globalization resource, used by executives at companies including FedEx,…