SDL Promotes Marketing to the C-Level
Lionbridge has its Chief Marketing Officer, Kevin Bolen, and now rival SDL has a CMO too, in the name of Chris Boorman. According to the press release, “Boorman comes to …
Month: August 2006
Dell Loses Trademark Suit in China
According to The Beijing News, via Rich Kuslan’s blog, Dell lost a suit against a research institute over the fact that its name sounds too much like Dell’s transliterated name. …
Disney to Redesign Web Site Next Year
So said Disney president Bob Iger in his earnings call last month. Here’s the text… “In fiscal 2007, we will launch a wholly redesigned Disney.com that will capitalize on the …
Scaling a Great Wall: Top 5 Tips for Learning Chinese
By guest author: Saul Gitlin, EVP-Strategic Services Kang & Lee Advertising – A Young & Rubicam Brands/WPP Group Company As a non-Asian student in the 1980’s who graduated with a …
The Last Days of Yahoo! 1.0
Perhaps I’m a curmudgeon, but I don’t want to give up my old Yahoo! Web site for the “new and improved” Yahoo! that is coming — whether I like it …
Quechua Has Friends in High Places
Quechua is the language of the Incan Empire and is spoken by roughly 10 million people throughout South America, the majority of whom live in Peru and Bolivia. Recent developments …
Welocalize: Climbing Up the Inc 500 List
Welocalize announced today that it had made the Inc 500 list for a second year in a row. The company moved up from 407 last year to 327 this year, …
The World Population: Think Inside the Box
Bettina Speckman has created a rectangular map of the world’s poputation, in which the size of the rectangle is relative to the size of a given country’s population. It really …
Marketing to Chuppies
UPS recently hired a Chinese market research firm to survey 1,200 “Chuppies” Chinese, urban, middle-class consumers. What they found is good news for American companies looking to expand into this …
Google Desktop in 28 Languages
Google Desktop began as a simple application that would let you search your computer’s hard drive as quickly as it searches the Internet. And, best of all, it was free. …
Lionbridge Helps The Well Project Reach the World
Lionbridge announced today that it “is localizing the web site for The Well Project Inc., a not-for-profit corporation with a mission to change the course of the HIV/AIDS pandemic through …
Welcome to Global By Design
Global By Design is the name of a newsletter launched by Byte Level Research on January 2005. In a very short time it has become the world’s most widely read …