I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat).
Like this gift card from Starbucks China:
And this hero image on the Microsoft China home page:
And Nike has put together a color-appropriate assortment of products:
Happy New Year!
Leave it to Amazon to turn Single Day plural.
And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day?
Here’s a screen grab of the Amazon China home page (note that the sale begins on 11/10):
Nike is sticking with one day, for now. Here’s a Singles Day promotion its China website:
And here’s more about this epic shopping day from TechinAsia.
In the US, football season has officially begun (there goes my weekends).
But outside of the US, football season means something entirely different.
So how does a global sporting goods company like Nike manage this heavily weighted word?
Here are two screen grabs from Nike’s new navigation menu:
Nike uses the same word but simply changes the icon.
Certainly removes any ambiguity from the word ‘football.’