Adventures in web globalization, since 2002
In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means something entirely different. So how does a global sporting goods company like Nike manage this heavily weighted word? Here are …
Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location of the user’s browser. This means Nike is no longer …
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not only to the device (PC, tablet, smartphone) but also to …
In 1999, I first used the term “global gateway.” At the time, I was referring to a company’s “select language” pull-down menu. Needless to say, the term stuck. But it has also evolved. Today, a global gateway is so much more …
From today’s Wall Street Journal: Nike Inc. aims to boost annual revenues more than 40% to $27 billion over the next five years by adding new stores and rapidly expanding affiliate brands such as Converse, Umbro and Hurley. The sneaker …