Nike -> Brike

From today’s Wall Street Journal:

Nike Inc. aims to boost annual revenues more than 40% to $27 billion over the next five years by adding new stores and rapidly expanding affiliate brands such as Converse, Umbro and Hurley.

The sneaker and sportswear giant laid out a vision for continued growth during an investor meeting in New York Wednesday, saying it saw new markets for its wares in the burgeoning middle class in developing nations such as Brazil, China and India.

Nike ranked 2nd in the sports/sporting goods category (58th overall) in the 2010 Web Globalization Report Card.

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