How Nike localizes “football”
In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means something entirely different. So how does a global sporting goods …
Nike
Entering the Nike “language tunnel”
Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location …
Web globalization in a post-PC world
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not …
Navigating the multilingual web: The Art of the Global Gateway
In 1999, I first used the term “global gateway.” At the time, I was referring to a company’s “select language” pull-down menu. Needless to say, the term stuck. But it has …
Nike -> Brike
From today’s Wall Street Journal: Nike Inc. aims to boost annual revenues more than 40% to $27 billion over the next five years by adding new stores and rapidly expanding …