For Flipkart (Walmart) and India: English is not enough

Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding …

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Think you can succeed in India supporting English only? Think again.

#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support their native languages. As this Times of India article notes: From ATMs …

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Chinese drawing even with English on global websites

Over the past decade Simplified Chinese has grown to become one of the most popular languages on global websites, second only to English. According to the Web Globalization Report Card, which has long monitored languages supported by the world’s leading …

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