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globe

Mailchimp begins going global (and makes a few rookie mistakes)

June 23, 2021 by John Yunker

As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a start. And I was happy to see the generic gateway …

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Categories Global By Design, Global gateway fail, Global navigation, Languages, Usability, Web Globalization, Web Globalization Report Card

Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)

July 13, 2020July 13, 2020 by John Yunker

Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.

Categories Global By Design, Global gateway fail, Global Marketing, Global navigation, Languages, Retail globalization, Translation, Web Globalization, Web Globalization Report Card

The globe icon has gone mainstream in global gateways

April 2, 2018March 29, 2018 by John Yunker

As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time.  I first called for the globe icon way back in 2004. So I suppose it helps …

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Categories Business globalization, Ford, Global navigation, Usability, Web Globalization, Web Globalization Report Card

Global gateway icon: Globes gain traction

August 10, 2015 by John Yunker

Regular readers of this blog know well that I advocate for a global gateway icon on websites and apps — a visual element that lets users know, regardless of their language, where to find the global gateway menu. I recommend using …

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Categories Global navigation

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