The .eu Land Rush Has Begun
I’m not surprised to see the feeding frenzy over .eu. This article reports that more than half a million domains were registered within the first hour of sales. According to …
Are You Certified?
Two certification-related announcements in the localization industry… SDL has launched a certification program for its products. According to the press release, “SDL TRADOS Certification is a comprehensive program of placement …
How Localized is Your Search Engine?
When it comes to Web globalization, localizing your search engine is one of those projects that generally gets pushed down the to-do list, because it’s, well, a minor nightmare to …
China Expansion: UPS and Accor
UPS continues to invest heavily in China, announcing today that it was beginning flights from Germany to Shanghai and increasing the number of flights from the US to China. UPS …
Of Interwoven, SDL, and Idiom
Interwoven held its user fest this week and unleashed a slew of press releases, two of which caught my eye… SDL and Interwoven partner SDL wisely keeps partnering up with …
Google Adwords in Emerging Markets
Adwords is Google’s revenue engine. Advertisers pay to be included on Google’s search engine results page as well as on targeted Web sites that host Google ads, ranging from personal …
SDL Launches LSP Directory: Nice Idea; Poor Execution
SDL announced today the launch of the LSPZone, an online directory of translation agencies who support Trados/SDL products. While I like the idea of having such a site, the execution …
Will The Economist Become Too American?
The Economist has just made its US editor John Micklethwait the new editor-in-chief. According to this NYT article the promotion will result in greater coverage of the US market… The …
VW Offends Locally With New Billboard Ad
First, here is a picture of the billboard in question: According to the WSJ, VW was using this billboard to pitch its new GTI to young, bilingual Hispanics. But it …
IBM Looks Into the Future and Sees Language Analysis Systems; What Else Does it See?
IBM announced today that it is acquiring Langauge Analysis Sytems (LAS). I interviewed LAS co-founder and CEO Jack Hermansen just a few weeks ago for the March issue of Global …
OmniLingua Selected by Siemens Medical Solutions
With so much going on with translation giants SDL and Lionbridge, it’s nice to cover the not-so-gigantic players from time to time. Take OmniLingua. This privately owned firm has been …
China’s Translation Demand Curve
The Chinese blog Better Localization has an interesting story about a recent Chinese TV program that took a few multinationals to task (KLM and IKEA) for not providing Chinese-language documentation. …
MySpace China?
According to China Stock Blog, MySpace appears close to going global. Says the blog… Co-founder and Chief Executive Officer Chris DeWolfe, speaking at an Internet conference in San Francisco on …
Lowering the Currency Exchange Barrier
I’ve shopped online from overseas retailers on and off (mostly off) for about two years now. While the larger companies provide currency in US dollars, the smaller companies do not. …
Expand Globally; Hire Locally
The Wall Street Journal features a good article on companies hiring locally as they expand globally. Although the article focuses on China, I suspect that it would apply to many …