An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key findings include: Twenty-one percent of the Fortune 500 has a …
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …
So your company is successful on Facebook. And Twitter. And now you want to expand your social reach into China. Well, you can pretty much forget Facebook and Twitter, because these services are blocked. Instead, you’ll need to focus on …
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are poorly implemented. So here are five tips to consider before …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition of the report and it’s always exciting to highlight those …
I received a friendly email from Twitter awhile back. It was fake. I (stupidly) clicked on the link and was greeted with a login page that looked very much like Twitter’s real login page at the time. Here’s a screen …
I’m not sure if Twitter has officially retired the “Fail Whale” landing page that we all grew accustomed to over the years. But I recently came across a Twitter error page that did not include the whale, though did include …
In my last post I noted how Cisco has created the social aggregation page: Social@Cisco. This page is simply a global template that allows Cisco to plug in different local feeds for different markets. I should also note that KPGM has …
Twitter went live with its newly updated translation center today. This is the second iteration of the platform; it first launched in October 2009, but was closed less than a year after for an overhaul. I gave it a quick …
I’m pleased to announce the publication of the 2011 Web Globalization Report Card. This year, we reviewed 250 web sites across 25 industries. The web sites represent nearly half of the Fortune 100 and nearly all of the Interbrand Global …