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Adventures in web globalization, since 2002

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John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

Pampering Russia

October 10, 2003 by John Yunker

This is a great article about Procter & Gamble’s adventures in Russia. While currency devalatuations have been challenging, the economy has since stabilized and sales are growing at 50% annually …

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Categories Business globalization, Culture, Russia, Web Globalization

HTML and Unicode

October 10, 2003 by John Yunker

Another useful Web globalization Q&A has been added to the W3C site. It has to do with the issue of character sets and encodings. I can’t even begin to describe …

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Categories Unicode, Web Globalization

FYI: Trade Events Listing

October 6, 2003 by John Yunker

The US Dept. of Commerce has compiled a fairly hefty list of domestic and international trade events. The list is located at http://www.export.gov/comm_svc/eps_events.html.

Categories Business globalization, Web Globalization

Casual Dress Going Global

October 5, 2003 by John Yunker

According to the Herman Report, casual dress is gaining popularity around the world… Recent research by the Bank of Scotland discovered that a significant number of employers now operate with …

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Categories Culture, Web Globalization

Starbucks in Paris

September 28, 2003 by John Yunker

Starbucks continues its global expansion with its first French locations, set to open in early 2004. Many pundits have warned that Starbucks will face anti-American resistance throughout the country. I …

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Categories Business globalization, Web Globalization

Web Globalization Strategies (Live)

September 28, 2003 by John Yunker

I will be speaking on Web globalization at the Documentation & Training Conference on October 7th just north of Boston. It’s going to be a great program. Other speakers include …

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Categories Web Globalization

A Computer Primer for Translators

September 28, 2003 by John Yunker

As any good craftsman can tell you, it’s not enough to simply have the right tool for the job — you also need to know just how to use it. …

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Categories Web Globalization

Profiles in Unicode

September 28, 2003 by John Yunker

The New York Times has a great profile of Michael Everson, one of the many architects of Unicode. I hope some day there are more profiles like this about the …

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Categories Vendors, Web Globalization

Walgreens en Español

September 13, 2003 by John Yunker

Walgreens claims to be the first national pharmacy retailer with a Web site designed specifically for Hispanics: WalgreensEspanol.com. One major problem with this new site — it’s near-impossible to find …

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Categories US Hispanic Market, Web Globalization

Interesting Global Gateway

August 5, 2015September 13, 2003 by John Yunker

RedDot, a maker of content management software, is using a rather unique global gateway, as shown here: Notice how it uses ISO-specific country abbreviations, such as PL for Poland, AU …

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Categories Web Globalization

The New Old Globalization

September 12, 2003 by John Yunker

An excellent editorial by Robert Wright in The New York Times about globalization. He does a wonderful job of showing how globalization is far from a new development, yet one …

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Categories Culture, Web Globalization

Is Globalization Good?

September 7, 2003 by John Yunker

According to a recent study by the Pew Research Center, people around the world generally approve of increased international trade. They also “think positively” of international and multinational organizations, such …

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Categories Brazil, Business globalization, Web Globalization

Scholastic en Español

September 7, 2003 by John Yunker

With the publication of Madonna’s much-hyped children’s book, The English Roses (Las Rosas Inglesas), Scholastic is launching a Spanish-language imprint, Scholastic En Espanol. According to the press release, Hispanics currently …

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Categories US Hispanic Market, Web Globalization

World Wide Madonna

September 4, 2003 by John Yunker

This article in the Wall Street Journal (subscription required) explains the logistics of Madonna’s foray into children’s publishing. Madonna has never done anything small, so why should her first children’s …

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Categories Business globalization, Web Globalization

Law & Web Globalization

September 2, 2003 by John Yunker

Thanks to Amy Campbell for pointing us to a note by Larry Bodine about the growing number of law firms with multilingual Web sites. Apparently, Jones Day says it is …

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Categories Business globalization, Web Globalization
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