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Month: June 2013

Chevrolet wants a consistent global brand — hopefully a consistent website will follow

February 11, 2017June 24, 2013 by John Yunker

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …

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Categories BMW, Brazil, Business globalization, Chevrolet, China, Global By Design, Honda, Japan, Toyota, Web Globalization

LinkedIn now uses a globe as language icon

June 22, 2013June 19, 2013 by John Yunker
LInkedIn logo

And here it is: I think it works. I realize some UI experts won’t agree with me on this. I’ve been told many times over the years that the globe …

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Categories Global navigation, LinkedIn

A global look at Mary Meeker’s Internet Trends report

June 11, 2013 by John Yunker

Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …

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Categories Apple, Business globalization, China, Google, Microsoft, Mobile, United States

iYouth: The battle over the next generation of tech consumers

June 5, 2013 by John Yunker

I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …

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Categories Apple, iPad, iPhone, Samsung

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