Bienvenido: Using language negotiation to support bilingual US websites

Bienvenido: Ford home page overlay

During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites impossible to ignore. Shown above is the overlay used on …

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Samsung: The best consumer technology website of 2013

We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 18 …

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Apple’s China apology and the value of a flexible global template

Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on the matter. From a web globalization perspective, what interests me …

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