Adventures in web globalization, since 2002
3M finished in the top 10 of the 2011 Web Globalization Report Card. Its global gateway strategy is one reason why it scored so highly. But what’s particularly impressive about 3M is how the company has reused its global gateway across …
I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to anyone who thinks web globalization is a simple matter of …
Brian Walker, an analyst at Forrester, noticed recently that his blog post was seeing active retweets in a number of different languages. And yet the blog post itself was available only in English. So as an experiment, he and his …
I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but two pull-down menus. First you select your country, then language. …
How’s this for a visibly engaging global gateway: It’s the landing page for Protest Boardwear — a Netherlands-based clothing outfit. Unfortunately, the map itself isn’t clickable, which violates a cardinal rule of global gateways. If you display a map on …
I received an advance review copy of Pankaj Ghemeawat’s new book World 3.0: Global Prosperity and How to Achieve It. I greatly enjoyed his previous book, Redefining Global Strategy, calling it a valuable counterpoint to Tom Friedman’s book The World …
Kobo is the name of an eReader and bookstore that competes with the Amazon Kindle. Flush with a recent investment, Kobo Inc. has big plans for going global, which, as an author, I’m very happy to see. Here’s a recent …