3M: Many brands sharing one global gateway
3M finished in the top 10 of the 2011 Web Globalization Report Card. Its global gateway strategy is one reason why it scored so highly. But what’s particularly impressive about 3M …
Month: May 2011
Web design with the world in mind
I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to …
Blogging in tongues: Focus on Forrester
Brian Walker, an analyst at Forrester, noticed recently that his blog post was seeing active retweets in a number of different languages. And yet the blog post itself was available …
Delta’s global gateway: When complexity kills
I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but …
An artistic global gateway
How’s this for a visibly engaging global gateway: It’s the landing page for Protest Boardwear — a Netherlands-based clothing outfit. Unfortunately, the map itself isn’t clickable, which violates a cardinal …
World 3.0: Making Sense of a Semi-Global Planet
I received an advance review copy of Pankaj Ghemeawat’s new book World 3.0: Global Prosperity and How to Achieve It. I greatly enjoyed his previous book, Redefining Global Strategy, calling …
When names collide
Kobo is the name of an eReader and bookstore that competes with the Amazon Kindle. Flush with a recent investment, Kobo Inc. has big plans for going global, which, as …