Pepsi’s Global Growth Spurt
It has been a good quarter for PepsiCo, driven by a healthy spike in international sales. According to this article… In the standout international division, snacks volume rose 3 percent, …
Month: July 2005
The Globalization of Punctuation
Do you display your phone number with dashes or periods? ie: 555.555.5555 or 555-555-5555 The punctuation you choose says a lot about your company (or maybe just your choice of …
SDL + TRADOS: The Executive Interview
Last week I interviewed Mark Lancaster, CEO of SDL, and Joe Campbell, CEO of TRADOS (now on the board of SDL), about the merger and their visions for the SDL …
Young Asians Study
My colleagues at Future Tense have posted an entry on a recent Synovate study on young Asians. Here’s a quote from the study: Head of Sales Yahoo! Hong Kong, Ivy …
PayPal China To Debut This Year
PayPal has confirmed in the WSJ that it will launch PayPal China by the end of this year. PayPal currently offers a dozen localized Web sites. its growth strategy is …
SDL/TRADOS Deal is Official
On Wednesday, SDL shareholders approved the SDL acquisition of TRADOS. This makes SDL the hands-down leader of the globalization software market. So let the games begin! The timing of this …
The 2005 Web Globalization Survey
If your company offers a multilingual Web site (or plans to offer one), I encourage you to take a moment to complete our landmark Web globalization survey. You can participate …
Dell vs. Lenovo in China
A heated battle is brewing between computer makers Lenovo and Dell in China. And The Wall Street Journal has a very good article on the many issues involved. While Lenovo …
Does .com = USA? Yahoo! Thinks So
The .com domain is technically not synonymous with the USA. There is, in fact, the country domain .us available (though few companies actually use it). IBM is one company that …
Burger King Enters China
While McDonald’s has operated in China for some time now, Burger King now appears close to opening its first branch in the country — in Shanghai. BK has high hopes …
Making Sense of Global Authoring
Writing for the world means writing for translation. And, because translation isn’t cheap, writing for the world can be a fairly expensive process. It also can be a fairly complex …