Pepsi’s Global Growth Spurt
It has been a good quarter for PepsiCo, driven by a healthy spike in international sales. According to this article… In the standout international division, snacks volume rose 3 percent, …
It has been a good quarter for PepsiCo, driven by a healthy spike in international sales. According to this article… In the standout international division, snacks volume rose 3 percent, …
Do you display your phone number with dashes or periods? ie: 555.555.5555 or 555-555-5555 The punctuation you choose says a lot about your company (or maybe just your choice of …
Last week I interviewed Mark Lancaster, CEO of SDL, and Joe Campbell, CEO of TRADOS (now on the board of SDL), about the merger and their visions for the SDL …
My colleagues at Future Tense have posted an entry on a recent Synovate study on young Asians. Here’s a quote from the study: Head of Sales Yahoo! Hong Kong, Ivy …
PayPal has confirmed in the WSJ that it will launch PayPal China by the end of this year. PayPal currently offers a dozen localized Web sites. its growth strategy is …
On Wednesday, SDL shareholders approved the SDL acquisition of TRADOS. This makes SDL the hands-down leader of the globalization software market. So let the games begin! The timing of this …
If your company offers a multilingual Web site (or plans to offer one), I encourage you to take a moment to complete our landmark Web globalization survey. You can participate …
A heated battle is brewing between computer makers Lenovo and Dell in China. And The Wall Street Journal has a very good article on the many issues involved. While Lenovo …
The .com domain is technically not synonymous with the USA. There is, in fact, the country domain .us available (though few companies actually use it). IBM is one company that …
While McDonald’s has operated in China for some time now, Burger King now appears close to opening its first branch in the country — in Shanghai. BK has high hopes …
Writing for the world means writing for translation. And, because translation isn’t cheap, writing for the world can be a fairly expensive process. It also can be a fairly complex …