My colleagues at Future Tense have posted an entry on a recent Synovate study on young Asians. Here’s a quote from the study:
- Head of Sales Yahoo! Hong Kong, Ivy Wong, said “The results of Young Asians show that teenagers rely heavily on the Internet for product and information sourcing. This reinforces the Internet as essential media for marketers who wish to reach out to this affluent group of potential customers.
And here’s the press release.