SDL/TRADOS Deal is Official

On Wednesday, SDL shareholders approved the SDL acquisition of TRADOS. This makes SDL the hands-down leader of the globalization software market.

So let the games begin! The timing of this merger, as well as the Lionbridge/Bowne Global deal, is ideal. The globalization services/software industry is alive and kicking again and ready to move to the next level — focusing on total solutions and not just cost per word. Global Information Management is what SDL calls it.

And make no mistake: client demand is driving the rebirth of this industry, not VC money (although there is plenty of that flowing around as well).

I interviewed both Mark Lancaster, CEO of SDL, and Joe Campbell, CEO of TRADOS (now joining the SDL board) yesterday. I learned a great deal and I’ll be posting excerpts from the interview here next week and the full interview in the July issue of Global By Design.

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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