Windows XP Passive Aggressive Edition
According to Computerworld, Microsoft has come under fire from European regulators for the proposed name of its mandated Media Player-free operating system. Microsoft had planned to call the OS the …
Month: January 2005
How American is Your Brand?
A recent article in Slate reports on a study that finds that not all American companies are perceived to be equally American by consumers outside the US. This is hardly …
Studios Tap Into Global DVD Sales
A good NY Times article about the growth of home video sales outside the US. In Japan I’ve seen theaters charging roughly $18 for an adult ticket; at these prices …
The Long Tail In India
Chris Anderson is traveling through India and commenting on globalization along the way…
Of Coke, Japan and Coffee in a Can
I’ve spent the past week in Japan and have had such a great time watching how US-based companies market products in this country. One company that has spent a great …
East Meets West
Here are some entertaining tidbits from the excellent Christian Science Monitor story on the strange things that happen with Western business meets Eastern culture. –> Self-tanners are not the popular …
Random House Setting Up House in India
According to this article Random House is going to set up a publishing operation in India. “It’s time a publishing house like Random has a presence in India. It will …
Starwood Checks In To China
Starwood Hotels & Resorts announced that the first Four Points by Sheraton hotel has opened in China. This brings to 30 the number of properties Starwood owns and/or manages in …
Lenovo Outsources Management And Celebrates Birthdays
Interesting article in the NYTimes on Lenovo outsourcing management to the folks at IBM (despite the fact that the division lost a few billion dollars in recent years. The beginning …
The World’s Number One Starbucks Fan
Thanks to the Internet, I recently stumbled upon Starbucks’ number one fan. His name is Winter and he has visited more than 4,500 Starbucks in five countries. His goal is …
The Danger of Internationalized Domain Names
Michael Kaplan explains one of the major dangers of internatinalized domain names (IDNs): phishing. One of the tactics that phishers use to con people is to create URLs that look …
Web Globalization Webinar: Feb. 9th
I am pleased to be presenting a free Webinar hosted by Transware PLC on Wednesday, Feb. 9th at 1pm EST (10 am PST). I’ll be talking about Web globalization best …
Speaking Hinglish
The International Herald Tribune reports that English and Hindi have, for a variety of reasons, merged into a sort of lingua franca in a country with more than a dozen …
Chevy, Meet Chery
According to the WSJ, the US will see Chinese-made automobiles by 2007. And we’re not talking about Hondas or Dodges made in China, we’re talking about a Chinese car company …
Web Globalization in Three Basic Steps
I was recently interviewed by the folks at Marketing Sherpa on the basics of Web globalization. The article came out today and is available for free here until January 13th. …