Starwood Hotels & Resorts announced that the first Four Points by Sheraton hotel has opened in China. This brings to 30 the number of properties Starwood owns and/or manages in China and a claim that Starwood is “the largest upscale international hotel company in China.” The company also claims that tourist arrivals hit an all time high of 9.5 million in 2004 and tourism revenue increased by 50% over 2003
So how will this affect Starwood’s global Web site. Judging by their global gateway, they’ve yet to add Chinese-language support to the Web site.
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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