When looking at Asia, look beyond China, Japan and South Korea…

Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer):  China, Japan and South Korea. Today, any company with eyes on Asian expansion should not limit itself to these three markets. There …

Read moreWhen looking at Asia, look beyond China, Japan and South Korea…

Web localization is a black and white issue

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? Consider the Thailand home pages for …

Read moreWeb localization is a black and white issue