Adventures in web globalization, since 2002
Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer): China, Japan and South Korea. Today, any company with eyes on Asian …
Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands. According to the 2016 Web Globalization Report Card, Thai is now …
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this …
I too am surprised it took Google this long to launch a dedicated Thai website. YouTube has local versions in 61 countries and 61 different languages. Today’s launch in Thailand …