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colors

Color trends, country by country, point to #serenity

November 27, 2021 by John Yunker

Shutterstock recently published a global selection of color predictions. According to their blog, the predictions are based “millions of images downloaded from around the world, wherein each individual pixel shade is tallied—along with recent click-through rate (CTR) performance.” What jumped …

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Categories Culture, Global By Design, Web Globalization

What do the colors of your flag mean?

October 8, 2018 by John Yunker
Flag Stories image

Wondering what the colors of a flag actually represent? Flag Stories includes an impressive collection, dissection and compilation of the world’s flags into a range of infographics. For instance, you’ll get a see a visual compilation of the elements shared …

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Categories Countries, Flags, Global gateway fail, Global navigation, Maps, Web Globalization

Web localization is a black and white issue

October 17, 2016 by John Yunker

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? Consider the Thailand home pages for …

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Categories Apple, Business globalization, Culture, Global Marketing, Microsoft, Samsung, Starbucks, Thailand, Web Globalization

Is white the world’s most popular car color?

December 3, 2012October 28, 2012 by John Yunker

It’s well known that colors carrying different meanings in different cultures. The paint producer PPG Industries has released results from a global survey on car color preferences around the globe. And it turns out that car consumers in North America, …

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Categories Business globalization

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Let’s Put “Rest of World” To Rest
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