Coke – Global by Design

A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon

February 13, 2014 by John Yunker

Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it …

September 8, 2010 by John Yunker

An article in The Wall Street Journal talks about the American “two track” economy — in which US companies that sell globally are doing much …

March 18, 2010 by John Yunker

I spent a few days in Canada recently and was struck but how many billboards, newspapers, and web sites prominently displayed .ca instead of .com. …