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case study

The global evolution of Apple.com

April 1, 2021 by John Yunker

After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation …

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Categories Apple, Business globalization, China, Global By Design, Global gateway fail, Global Marketing, Global navigation, Machine Translation, Retail globalization, Translation, Web Globalization, Web Globalization Report Card

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