It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are poorly implemented. So here are five tips to consider before …
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, Apple, and Best Buy. You’ll get a better understanding of …
Read moreFree Webinar: The Leading Global Retailers (and why)
In 1999, I first used the term “global gateway.” At the time, I was referring to a company’s “select language” pull-down menu. Needless to say, the term stuck. But it has also evolved. Today, a global gateway is so much more …
Read moreNavigating the multilingual web: The Art of the Global Gateway
It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry segment to include those retailers (and a few food/beverage chains) …