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Best Buy

Five tips for successful, global web surveys

May 31, 2013 by John Yunker

It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are poorly implemented. So here are five tips to consider before …

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Categories Global navigation, Microsoft, Twitter, US Hispanic Market, Usability, Web Globalization

Free Webinar: The Leading Global Retailers (and why)

April 8, 2013April 1, 2013 by John Yunker

I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, Apple, and Best Buy. You’ll get a better understanding of …

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Categories Apple, Global navigation, Languages, Retail globalization, Web Globalization

Navigating the multilingual web: The Art of the Global Gateway

September 9, 2010 by John Yunker

In 1999, I first used the term “global gateway.” At the time, I was referring to a company’s “select language” pull-down menu. Needless to say, the term stuck. But it has also evolved. Today, a global gateway is so much more …

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Categories Global navigation

Best global retail web site: IKEA

August 26, 2010 by John Yunker

It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry segment to include those retailers (and a few food/beverage chains) …

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Categories Retail globalization, Web Globalization, Web Globalization Report Card

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