Google and the Global Traveler
Whenever I travel outside the US I get a kick out of entering “google.com” and seeing what happens. That’s because Google makes use of two behind-the-scenes technologies known as “geolocation” …
Lionbridge to Triple Workforce in India
According to this article Chief Operating Officer Satish Maripuri says Lionbridge will triple its India workforce over the next few years. Lionbridge had its Q3 earnings call this morning… With …
Language Weaver Takes Statistical Machine Translation to Enterprises
In the August issue of Global By Design, in the article Machine Translation: The Next Generation, I introduced statistical machine translation (SMT): SMT is a data-driven translation technology. Rather than …
TransPerfect Acquires Crimson; Expands Into Life Sciences
TransPerfect Translations announced today that it had acquired Crimson Language Services. According to the press release, the “merger creates a newly-formed Life Sciences Division that combines Crimson’s ISO 9001:2000/ISO 13485:2003 …
Tiffany Launches Canada Web Site
According to Internet Retailer, Tiffany has launched a Canadian e-commerce site, with a selection of 3,000 products. Competitor Blue Nile launched a site for Canada in January of this year. …
10% of the World Shops Online, Says ACNielsen
According to an ACNielsen study of 21,000 people in 38 countries, more than 627 million people have shopped online, including over 325 million within the last month. Highlights of this …
Weblog Globalization
Of course it had to happen. Once Weblogs became a profitable busines, it was only natural for people to try to expand these Weblogs into new markets — and new …
Starbucks Thrives in the UK and Tea Suffers
Years ago I remember listening to the pundits who said that Starbucks wouldn’t make it in the UK – a country where tea was the default beverage of choice. But …
Web Globalization Cuts Both Ways
Jessica Vascellaro of the Wall St. Jnl. wrote an interesting article on foreign retailers who are using the Web to take a shot at cracking the US market; companies like …
iTunes Oz Goes Live
The Apple iTunes Australia store is now live. That brings Apple to a total of 21 iTunes stores. Anyone care to guess how long before a New Zealand iTunes store …
Globalization Firms Go Mainstream
The globalization services and software industry has for years labored under the radar of the mainstream media. But this is gradually changing thanks in part to consolidation among top players …
TransPerfect to Translate the Restaurant Industry
TransPerfect Translations announced that it was selected by the National Restaurant Association Education Foundation (NRAEF) to “produce translations of multicultural training tools.” According to the press release, the restaurant and …
Starbucks “Coffee in a Can” in Japan and Taiwan
Starbucks Japan has launched its first ready-to-drink (RTD) coffee, shown here: Starbucks “Discoveries” will initially be offered in two flavors, Seattle (latte) and Milano (espresso) and will be sold in …
More Reasons to Localize for the US Hispanic Market…
According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly: 69% of Spanish-speakers who shop …
Intel’s Global/Local Advertising Campaign
The WSJ writes about Intel’s new global advertising campaign, which is being locally tailored using regionally and/or locally recognized celebrities. The tagline “Experience entertainment in your lap” features the likes …
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