Web Globalization Cuts Both Ways

Jessica Vascellaro of the Wall St. Jnl. wrote an interesting article on foreign retailers who are using the Web to take a shot at cracking the US market; companies like Harrod’s, FigLeaves.com, and Wedgwood have all recently launched localized US Web sites.

According to the article:

    Foreign retailers see the Web as a way to expand their brand with few start-up costs and to test the waters before opening stores in the U.S. BJ Cunningham, co-founder of the British luxury-shoe company Georgina Goodman Ltd., says his company’s online shopping site, launched in spring 2004, has helped the company to identify cities where it may be profitable to open a store, such as New York, Chicago and Seattle.
John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

Latest posts by John Yunker (see all)

%d bloggers like this: