Adventures in web globalization, since 2002
John Yunker Google continues its global growth campaign by launching News Alerts in four additional languages: French – www.google.fr/newsalerts German – www.google.de/newsalerts Italian – www.google.it/newsalerts Spanish – www.google.es/newsalerts Google also has localized …
Documentum is a developer of well-regarded content management software. It also offers a software package that helps companies manage multilingual Web sites. And yet the Documentum Web site itself could …
Microsoft likes to make a big deal of how global a company it is, and for good reason. The company now makes more money from outside the US than from …
The Pew Global Attitudes Project recently released the results of a study that show remarkable differences between how different age groups (and cultures) view globalization. You can download the complete …
From Verizon Wireless to Office Depot, executives have finally awakened to the importance of the Spanish-speaking market within the US. Consider the following stats, compliments of The Cobalt Group: The …
It looks like global warming is going to be a key issue this election season, and for good reason. I, for one, do believe that global warming is happening and …
The NY Times published an article yesterday about a relatively new literary journal that publishes only translated prose. It is called Words Without Borders: www.wordswithoutborders.org. Why is such a journal …
The San Francisco Chronicle recently interviewed with Carol Bartz, chairman, president, and chief executive officer of Autodesk. Clearly, this is one company commited to taking full advantage of globalization — …
And now for the sobering aspect of my trip to the Antarctic. The naturalists on board our ship told us that the water temperature in the region has increased a …
I was fortunate to spend 10 days in Antarctica recently. It was an experience that I haven’t quite shaken, and probably never will. Frankly, I still can’t quite believe I …
I’m getting caught up after a very long trip and came across a few interesting items worth mentioning: * From the law firm Baker & McKenzie: As of March 1 …
The UCLA World Internet Project released findings from a recent survey of more than a dozen countries. Key findings include: • Television viewing is lower among Internet users than non-users …
We’ve just wrapped up production of The Savvy Client’s Guide to Translation Agencies. This guide is now in its second edition, which is a testament to the demand out there …
We received a press release this week from DURA Automotive Systems regarding their Web globalization efforts. Here is an excerpt: With locations in more than 14 countries, Web-based communication transcending …
The Wall Street Journal recently interviewed Starbucks CEO Orin Smith about the company’s experiences in new markets. I was impressed by Smith’s candor. Starbucks is learning the hard way what …
English