Briggs & Stratton Accelerates Translation
Just as “time to market” has accelerated across all industries, so too has “translation to market.” After all, you can’t promote a new product globally if the marketing collateral and …
John Yunker
Netflix Begins Global Expansion: First Stop – London
According to this job posting, Netflix appears to be heading toward launching a UK operation. The job ad reads “The Manager, Marketing Analysis will join the London-based team whose role …
Idiom Hiring: Plans to Double Sales in 2005
Globalization management software vendor Idiom has been on a hiring spree lately; they tell me that they plan to double revenues in ’05 and are hiring field sales and consultants …
Google Searches the World; The World Searches Google
I recently browsed through Alexa’s rankings of the most popular Web sites by language. Alexa, which is now owned by Amazon, tracks Web site popularity by means of a software …
Machine Translation Vendor Scores Funding
Language Weaver, a machine translation (MT) software developer, has announced a $4 million VC infusion. This is just another sign that MT is inching closer to real-world/commercial applications. Slowly but …
Hands-On Tips For Web Globalization
The W3C Internationalization Working Group continues to add valuable resources for those who need hands-on information regarding Web globalization. Need to learn more about internationalized domain names, bidirectional text display, …
Bowne Offers Interpretation to NHS
The NHS is the UK’s national health organization and the largest health organization in Europe. It announced recently that it would be offering multilingual phone support through Bowne Global Solutions. …
Trados Adds Content Management Partner
Trados has been on a partnering spree lately, hooking up with a growing array of content management software (CMS) providers. Overall, this is a good strategy, as every CMS application …
Banks Court Hispanic Customers; Web Sites To Follow
Up until recently, only a handful of US banks have served the Hispanic population reasonably well. But that’s all changed now that the Hispanic market is worth an estimated $700 …
Cecil McBee vs. Cecil McBee
The Wall Street Journal is an excellent source of stories that capture the confusion and chaos that is globalization. Consider the story of jazz great Cecil McBee. Here is an …
Belkin: Using Unicode to Create a More Global Gateway
If you want to see how Unicode can help a Web site be more globally friendly, drop by the home page of the Belkin Web site. You will arrive at …
Free Guide to the Spanish Speaking Market
Multilingual Computing has published a “Guide to the Spanish Speaking World.” It includes an article from yours truly on Web localization for the US Hispanic market; in the article I …
Asian American Market 101
Kang & Lee, a multicultural marketing agency, offers a number of informational resources on its Web site, including an Asian Americans 101 primer. Here are some interesting stats: Between 1990 …
Red Hat to Add Support for Indian Languages
Linux developer Red Hat says it will add five new languages to its next generation of enterprise software – all Indian languages. Equally important, Red Hat plans to offer customer …
Getting Out the Multilingual Vote
The San Diego Union-Tribune is reporting that San Diego County is still hundreds shy of reaching its required number of bilingual poll workers who speak Spanish, Tagalog or Vietnamese. According …