Trados Adds Content Management Partner

Trados has been on a partnering spree lately, hooking up with a growing array of content management software (CMS) providers. Overall, this is a good strategy, as every CMS application will eventually need to support the creation and management of multilingual content.

Here is the press release:

Day Software and TRADOS Strengthen Leadership Positions by Introducing World-Class Branding Solutions

Day (SWX:DAYN) and TRADOS today announced an initiative that delivers global branding solutions combining TRADOS globalization management software with Day’s content management solutions. It enables corporations to deliver the same, accurate messages to all their global markets, speaking in one voice across the linguistic divides. This Day-TRADOS initiative gives multinational companies a single, consistent, quick-to-implement way to manage and globalize brand content.

With the rise of global trade, companies who have nurtured global brands have benefited greatly. Brand value accounts for about one-third of the shareholder value of companies with the leading brands, and the majority of the world’s top 10 brands have increased their value over the previous year, according to Interbrand studies. Moreover, global brand management requires that a company’s core brand messages be delivered in multiple types of local language content. The initiative from Day and TRADOS enables timely and effective delivery of global brand content in multiple languages, offering:

— Joint Day-TRADOS technology solutions for delivering global content with consistent messaging and branding.

— Coordinated marketing, sales, delivery, and support from Day and TRADOS to ensure the highest quality customer experience.

Day and TRADOS technology have been united in an integrated framework that streamlines globalization and delivers localized brand content across a multilingual environment. This framework brings together Day’s enterprise content management technology for global brand management, including features for creating generic templates and separating design and content, with TRADOS translation memory and terminology management, including centralized termbases, corporate glossaries and global terminology management. Leveraging the framework, customers can improve the performance and productivity of content creation, cut costs and cycle time for document management and localization, and deliver final content with consistent messaging and branding to all markets.

Today TRADOS and Day provide solutions to many blue-chip customers, including DaimlerChrysler, Volkswagen Group and Johnson Controls. TRADOS is the leader in globalization software with over 80 percent market share and over 65,000 seats. Currently, TRADOS has developed globalization solutions for thousands of world-class companies — including VERITAS, Siemens and HP. Day has provided content management branding solutions to over 150 companies with leading global brands, including McDonald’s, General Electric, UBS, Shimano and DHL.

“Together, Day and TRADOS provide a powerful solution for today’s global companies,” said Michael Moppert, chairman and CEO of Day. “In our globalized economy almost all key business processes rely on the efficient management of the enterprise’s Web properties. Our joint platform enables customers to make sure that all their Internet-based communication channels speak with one voice — regardless of location, geography, time zone or language. With this we significantly increase business process efficiency and time-to-market while driving down cost.”

“This Day and TRADOS initiative delivers a powerful, new solution for global branding,” said Jochen Hummel, chairman and chief technology officer for TRADOS, “by unifying Day’s innovations for achieving consistent global brand management with TRADOS’ globalization management software.”

About Day (

Day is a leading provider of integrated content, portal and digital asset management software. Day’s technology, Communique, offers a comprehensive, rapidly deployable framework to unify and manage all digital business data, systems, applications and processes through the Web. Communique’s content-centric architecture, and its innovative ContentBus, turns the entire business into a virtual repository, bringing together content from any system, regardless of location, language or platform.

Day is an international company, founded in 1993, and listed on the Swiss Stock Exchange New Market (SWX:DAYN) since April 2000. Day’s customers are some of the largest global corporations and include Audi, DaimlerChrysler, Deutsche Post World Net, General Electric, Intercontinental Hotels Group, McDonald’s, UBS and Volkswagen.

About TRADOS Inc. (

The worldwide leader in globalization software and services, TRADOS empowers multinational organizations to speed the delivery and improve the quality of multilingual content to global markets. Through software that captures, stores, analyzes, standardizes and reuses chunks of previously localized content, TRADOS has enabled 3,500 corporations — including Microsoft, IBM, Deutsche Bank, Wal-Mart, Sony, John Deere and others — to reduce costs and drive greater revenues with a more efficient, more accurate globalization process. More translators, localization service providers and companies use TRADOS products than all competing products combined. With headquarters in Sunnyvale, TRADOS has offices worldwide

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