What’s a Locale?
Michael Kaplan spells out four different locale defintions. Although the definitions are quite technical, they underscore the complexity of managing locales within software applications and Web sites.
John Yunker
The Lure of China
David Scott Lewis has written another great article on the lure (and challenges) of China. And if you don’t speak Chinese, don’t worry. David recommends getting a job with the …
Windows XP Passive Aggressive Edition
According to Computerworld, Microsoft has come under fire from European regulators for the proposed name of its mandated Media Player-free operating system. Microsoft had planned to call the OS the …
How American is Your Brand?
A recent article in Slate reports on a study that finds that not all American companies are perceived to be equally American by consumers outside the US. This is hardly …
Studios Tap Into Global DVD Sales
A good NY Times article about the growth of home video sales outside the US. In Japan I’ve seen theaters charging roughly $18 for an adult ticket; at these prices …
The Long Tail In India
Chris Anderson is traveling through India and commenting on globalization along the way…
Of Coke, Japan and Coffee in a Can
I’ve spent the past week in Japan and have had such a great time watching how US-based companies market products in this country. One company that has spent a great …
East Meets West
Here are some entertaining tidbits from the excellent Christian Science Monitor story on the strange things that happen with Western business meets Eastern culture. –> Self-tanners are not the popular …
Random House Setting Up House in India
According to this article Random House is going to set up a publishing operation in India. “It’s time a publishing house like Random has a presence in India. It will …
Starwood Checks In To China
Starwood Hotels & Resorts announced that the first Four Points by Sheraton hotel has opened in China. This brings to 30 the number of properties Starwood owns and/or manages in …
Lenovo Outsources Management And Celebrates Birthdays
Interesting article in the NYTimes on Lenovo outsourcing management to the folks at IBM (despite the fact that the division lost a few billion dollars in recent years. The beginning …
The World’s Number One Starbucks Fan
Thanks to the Internet, I recently stumbled upon Starbucks’ number one fan. His name is Winter and he has visited more than 4,500 Starbucks in five countries. His goal is …
The Danger of Internationalized Domain Names
Michael Kaplan explains one of the major dangers of internatinalized domain names (IDNs): phishing. One of the tactics that phishers use to con people is to create URLs that look …
Web Globalization Webinar: Feb. 9th
I am pleased to be presenting a free Webinar hosted by Transware PLC on Wednesday, Feb. 9th at 1pm EST (10 am PST). I’ll be talking about Web globalization best …
Speaking Hinglish
The International Herald Tribune reports that English and Hindi have, for a variety of reasons, merged into a sort of lingua franca in a country with more than a dozen …