Adventures in web globalization, since 2002
John Yunker TransPerfect Translations announced that it was selected by the National Restaurant Association Education Foundation (NRAEF) to “produce translations of multicultural training tools.” According to the press release, the restaurant and …
Starbucks Japan has launched its first ready-to-drink (RTD) coffee, shown here: Starbucks “Discoveries” will initially be offered in two flavors, Seattle (latte) and Milano (espresso) and will be sold in …
According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly: 69% of Spanish-speakers who shop …
The WSJ writes about Intel’s new global advertising campaign, which is being locally tailored using regionally and/or locally recognized celebrities. The tagline “Experience entertainment in your lap” features the likes …
The Taipei Times (by way of McChronicles) reports that McDonald’s Taiwan has sold 5 million units of its home-grown rice burger after only six months on the market. Not bad. …
According to Internet Retailer “Waterford Wedgwood plc has launched its first online destination and first direct-to-consumer e-commerce site in the U.S. for its Wedgwood china products, WedgwoodUSA.com. The site was …
Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here’s the press release The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects …
Globalization services provider SDL and XML authoring software provider Astoria have partnered to help Siemens Medical Solutions save an estimated $1 million on localization costs, according to this press release. …
The New York Times has an entertaining piece on culture and its role in how long people are apt to wait in line. The article focuses on the new Disney …
I’m not sure if this is a first for Warner Brothers but it is the first time I’ve seen it. The movie studio is running a Spanish-language ad for the …
Web usability consultant Jared Spool recently wrote about the difference between designing for “consistency” and designing for “current knowledge.” This concept has great relevance to the design of global Web …
Its name is Clay Tablet and it is focused purely on helping companies manage multilingual Web sites. It claims to have a patent-pending technology that makes the process of sending …
I just upgraded from iTunes 4 to iTunes 5 and, wouldn’t you know it, Apple changed the global navigation system. Instead of placing the link to the “global gaeway” in …
Michael Kaplan called my attention the latest Unicode fashion accessory: For those who don’t get it, that funny little question-mark character is what Mac users see when their computers don’t …