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Month: August 2013

The next Internet revolution will not be in English

August 28, 2013 by John Yunker

Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, Cyrillic, or Chinese. For more than a billion people, this …

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Categories Apple, China, Country Codes, Global By Design, Global navigation, IDN (Intl. Domain Name), Japan, Languages, Russia, Web Globalization

When does localization become capitulation?

August 15, 2013 by John Yunker

I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship to appease German censors during Hitler’s reign. According to the …

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Categories Business globalization, China, Culture, Retail globalization, Starbucks

Questions to ask before entering an emerging market

August 9, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: For companies in search of global growth, emerging markets are hard to resist. But like the California gold fields of the 1850s, the promise of riches doesn’t always result in riches. That’s …

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Categories Brazil, Business globalization, China, India, Russia, Web Globalization

Apple opens online store for Russia (and a call for improving the global gateway)

August 2, 2013 by John Yunker

Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online stores is a subset of the gateway it uses for …

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Categories Apple, Russia

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