The next Internet revolution will not be in English
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …
Month: August 2013
When does localization become capitulation?
I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship …
Questions to ask before entering an emerging market
Here’s my latest post for client Pitney Bowes: For companies in search of global growth, emerging markets are hard to resist. But like the California gold fields of the 1850s, …
Apple opens online store for Russia (and a call for improving the global gateway)
Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online …