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Month: April 2013

Living in a post-PC world

April 11, 2013 by John Yunker
tablet

The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …

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Categories India, Mobile, Web Globalization, Web Globalization Report Card

Bienvenido: Using language negotiation to support bilingual US websites

April 10, 2013 by John Yunker
Bienvenido: Ford home page overlay

During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …

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Categories Global navigation, Languages, Translation, US Hispanic Market, Web Globalization, Web Globalization Report Card

WhatsApp adds Thai

April 8, 2013 by John Yunker
WhatsApp logo

WhatsApp is now supporting 16 languages with the addition of Thai, shown here: I noted earlier how much I admired their global gateway. Simple and effective.  

Categories Languages, Web Globalization

Samsung: The best consumer technology website of 2013

April 4, 2013 by John Yunker

We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …

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Categories Business globalization, Languages, Web Globalization, Web Globalization Report Card

Designing a multi-script typeface

April 4, 2013 by John Yunker

An interesting article on the development of a new multi-script font. To create the font, four designers worked on a script each: Latin, Greek, Cyrillic, and Arabic. The end result …

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Categories Languages, Unicode

Apple’s China apology and the value of a flexible global template

April 1, 2013 by John Yunker

Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …

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Categories Apple, China, Global By Design, Web Globalization

Free Webinar: The Leading Global Retailers (and why)

April 8, 2013April 1, 2013 by John Yunker

I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …

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Categories Apple, Global navigation, Languages, Retail globalization, Web Globalization

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